We are at the moment when consumers have made their digital transformation and technology is part of their way of communicating, consuming and living. This demands a totally different way of offering products and services through a different experience, placing the customer at the center of decision making and where technology takes on fundamental value as a relationship tool.
Companies begin to be aware of the importance of technology, since it directly affects the experience of their customers.
Companies, especially those that were not born in the digital age, pursue digital maturity. This process is known as “digital transformation” and once an organization reaches this end, it is considered “digitally mature.”
While most organizations are on their way to being digitally mature, this is a complex and difficult path. The digital transformation requires a complete revolution to be able to locate and integrate technology in the core of the organization.
The need to evolve and reach digital maturity is an organizational change of great importance, which makes companies need to make their digital transformation in order to remain competitive.
Digital transformation requires the right technology, but this is only the first chapter in history. Digital maturity tries to integrate the operations and human capital of your organization into digital processes and vice versa.
Diseño Clásico (scope: design). Driven by the Industrial Revolution, it conceives the creation of a complete product based on functional and aesthetic criteria.
Design Thinking (scope: company). Driven by the need to innovate in relation to the consumer, linked to the high competitiveness of the market and the search for differentiation and customer loyalty.
Computational Design (scope: technology). Driven by the impact of Moore’s Law, the rapid development of mobile devices and the need to adapt the design to a constant exchange of data in real time.
Digitally mature organizations understand the importance of technology adoption. If an employee cannot take advantage of the features and advantages conferred by digitalization, the organization will not see a positive ROI.
It is essential to establish an effective strategy for training, incorporation and adoption of new tools, in order to achieve the correct digital transformation in the organization. It is necessary to have a methodology to ensure a smooth incorporation process for your employees.
Another indicator of digital maturity is data-based decision making and the use of AI.
Good data can boost growth and efficiency in all departments. And the value of the data only increases at an exponential rate.
When used correctly, the analysis should be the center of a digitally mature organization, supporting every decision, small or large.
It is true that organizations were using data to make decisions even before we began to hear the term “digital transformation.” However, the methods used to collect data and the data we can collect have experienced (and will continue to do so) significant advances in value.
These advances allow an organization to make data-based decisions for marketing, sales and even human capital. But it is not only the general decisions that are affected: digitally mature organizations have the technology to see detailed and granular trends with advanced information about their data.
To be a digitally mature organization, it is necessary to use a methodology to organize, govern and analyze data, as well as implement a Data Driven and IA Driven strategy.
A company that is focused on technology, has computational design implemented and is driven by data and AI. It is more efficient than its competitors and has completely transformed how they do business by implementing the customer-oriented digital value chain.
The companies that have this orientation continuously make the process of data collection, digitally simulate the context of their business, create knowledge and new strategies with AI, obtaining new opportunities and act quickly in the implementation to obtain value.
THERE ARE THREE RISKS THAT CONDITION THE SUCCESS OF THE PROCESS IN A HIGH PERCENTAGE:
Knowledge and make the right choice with technology
Achieving digital adoption means using technology in an appropriate way to achieve desired objectives, making the most of the capabilities and advantages that it confers. Without proper adoption, your investment in digital transformation costs more than it is worth.
HOW TO BOOST DIGITAL ADOPTION
Digital transformation and adoption, they sound the same, and sometimes (by mistake) they are used interchangeably. But while these two terms are closely related, there is a distinction between them.
The digital transformation is like deciding to update your mode of transport and buy a new car. It could be the latest model with all the comforts, but if you don’t know how to drive, your new investment will be quite useless.
Digital adoption is having the ability to really use your new digital tools the way they are intended. If you seek digital transformation without prioritizing digital adoption, success will always be out of reach.
DIGITAL ADOPTION VERSUS DIGITAL TRANSFORMATION
Digital transformation is a continuous process in which companies replace manual and legacy systems with advanced digital systems that allow greater efficiency, new capabilities and a better customer experience. The ultimate goal is to reach digital maturity.
The digital transformation requires being in a constant state of change. Although companies always try to keep up with technological progress, many fall into the path of digital Darwinism.
Digital Darwinism is a phenomenon in which organizations cannot adapt quickly enough to keep up with the rate of technological and social evolution.
The only way to avoid digital Darwinism is to achieve digital adoption.